Building Your Business on the Side: 5 Tips to Avoid Burnout

anthropologie

As a small business owner, I am constantly trying to keep a strong work/life balance. I work from home and the hub of my business takes place in the middle of my house in a room that was originally designed as a library or quiet space. It certainly isn’t quiet but it is where all my creativity takes place. I have built my business completely on my own terms and with my own funding. This can be a difficult process starting out but today, I have 5 tips that should help you avoid burnout during the growth process.

start with an end in mind.

If you are building your business while still working elsewhere this is the first item you should define. When do you want to be working strictly for yourself? What steps will you need to follow in order to get to that point? and finally, how much time can you devote to each day or each week to work on your business?

develop a plan.

All successful businesses have a plan. They may be a working document that changes constantly, they may be notes scribbled on a napkin or they may be a well defined business plan. No matter, you need a plan. If you start without a plan or a defined path, you will find yourself spinning your wheels in no time and can become burned out just trying to figure out where you are going.

give yourself time for reflection and life balance.

Build in fun activities for yourself and your loved ones. Try not to always work on business as your family can become resentful and may not provide the support you are looking for and needing as your business grows. Reflect on each step of the path and reward yourself for completing a goal or milestone. As women we do not always allow ourselves time for celebration and reflection but it is extremely important as a female business owner to allow yourself this time. It is also gratifying to reward yourself for a job well done. Celebrate.

don’t go it alone.

Not everyone is good at everything. Know when you need help. In my own business I utilize: a bookkeeper/accountant; an attorney; a graphic artist; a pr/media pro; and a web designer. They are not employees but rather professionals that provide their expertise to my business. As special projects arise they become part of a bigger team in order to allow my expertise to shine through and develop the best possible projects. Defining that team at the beginning of the project will help you know where the holes are and where you will really be able to shine.

find a mentor.

along the lines of don’t go it alone, find someone that you respect in your life or in your business that can be a guide and a mentor. There is nothing more satisfying than having an outside cheerleader for your business. Make sure the individual is a positive influence, provides guidance not criticism and genuinely wants to help you succeed. If you have a negative influence in your life this can also lead to stressful situations and can undermine your goals and dreams. Get rid of the negative immediately and start over if this happens.

Burnout is not good for you or anyone surrounding you. Seek help where you need it, grow a strong, powerful business as your time allows and take time to enjoy yourself every step of the way. These are simple steps but with a little planning your successful business will be up and running in no time.

Jess Greene – Jumpstart Creativity Tour – Part Three

Today, we’ve been sharing thoughts on creativity with Jess Greene of Seek Your Course. If you missed the first two posts the links are available: Part One and Part Two. Jess has shared her views on living a creative life, the founding of seek your course and now she shares her newest adventure: Jumpstart Creativity Tour 2012. In order for Jess to complete this journey she is going to need some help. Jumpstart Creativity Tour is now a project on kickstarter, where Jess is raising funds for her journey. If you have been following me for a long time, then you know that I love kickstarter projects…the last project I supported was with Jessica Swift last summer when she was developing funding for her rain boot project.

Kickstarter provides entrepreneurs an opportunity to raise funds that can support their business ideas. Projects like Jess’s are listed on their site for a certain amount of time and varying levels of commitment are listed for each project. With Jumpstart Creativity Tour the project will only be funded if at least $10,000 is pledged by Monday May 28, 9:00pm EDT. With a minimum pledge of $5.00 you can help support this creative endeavour and make it a reality. Please consider supporting Jess…

 

Thank you so much Jess for joining us today. It was a pleasure to bring your story to Tea Time Thursday and always a pleasure working with you.

Have a great day everyone!

Jess Greene – Seek Your Course – Part Two

Welcome back to part two with Jess Greene. If you missed part one it is available here. When I first saw this photo that Jess passed along, the first word that came to mind was visionary. Jess always has goals she is working towards that set her apart from others in creative fields. As she sees something missing, she moves to make a difference and provide what is missing for her creative audience. Seek Your Course is just the beginning of that visionary journey. In part two, Jess will be sharing her thoughts on achieving goals, engaging creativity in your life and websites that she goes to in order to keep her creative endeavours thriving.

What are the steps you follow when you are working towards a goal?

I tend to think and plan big, so I usually then need to break things down and work smaller. I make lists. I gather my resources. I ask for help. If there is a timeline I try to work backwards to set goals by week. But I tend to be a procrastinator, so the mini-goals work better for me when they are loose. I generally find the energy to do things as the deadlines loom closer.

After you have achieved a major goal? How do you wind down and still keep that momentum moving forward?

I put every ounce I have into my projects and so when they are over I tend to crash. I watch a lot of TV (something I don’t do much of generally) and decompress. And I’ve learned to just go with it and not judge myself. Another wave will pick me up again – maybe a lunch with a friend or a networking event – and I will then get going again. I’ve learned to follow the cycle that seems to always know where to go. If I feel stuck I try to get out of the house and meet up with someone. Talking with others is key for me.

Here is a list of websites, where Jess goes for inspiration and business tips:

For inspiration (I really love design):
Creature Comforts
Oh Happy Day
My Love For You
Apartment Therapy

For running my own business:
Trello (to do lists and task management)
Freckle (time management/tracking)
SproutSocial (social media management)
Squarespace (for an easy and beautiful websites and blogs)
Mail Chimp (for newsletters)

Some final thoughts from Jess…

Seek Your Course is not about me. It is about the power of creative engagement and about making opportunities accessible. I do what I do to inspire and serve others. I believe that beauty can change the world and I am doing my part to spread the availability of life-changing opportunities. Art shouldn’t be about critique or judgement. Most people just want to make something free from expectations. We want to express ourselves and most of us lack opportunities to do so. The creative community that Seek Your Course represents has so much to offer. Seek Your Course is just the portal, but a portal that can change lives.

Coming up next in part three: Jumpstart Creativity Tour 2012. Jess will share her next great adventure with us, and she could be coming to a city near you!

please note: all photography and videos for this piece are created by Jess Greene.

Jess Greene – Seek Your Course – Part One

Today marks the beginning of a series of posts about creative individuals and how they live a creative life. What better way to start this series than with an introduction to Jess Greene of Seek Your Course. Seek Your Course is a website that provides a place for artists and creative event planners to list their course offerings in one place. In addition to Seek Your Course, Jess is about to embark on a cross country journey called Jumpstart Creativity Tour, which will take her on a 10,000 mile journey to 50 cities to share her love of creativity with adults. Jess and I took a moment to chat about creativity and her life and I am so excited to share her responses with you today. (This will be a 3 part series including information about Jumpstart Creativity Tour)

 

Tell a little about yourself. Where you have lived, what type of creative work you have done and how you came to build seek your course?

I have lived in Western Massachusetts my whole life. I started doing photography and graphic design in high school, but quickly switched to pursue other passions once in college. I went into teaching and taught science for five years. During that time I started reading art blogs and taking a few workshops. After attending my first art retreat I knew things were shifting. I started painting and taking my creative desires more seriously.

The idea for Seek Your Course came from the frustration of trying to keep track of what creative e-courses and retreats were being offered, since more are launched each week it seems. I felt that the creative community needed one website with information about upcoming creative experiences. So I built it. The goal of Seek Your Course is to make creative experiences more accessible for adults worldwide.

 

Do you think most people are living their creative dreams? Are you living your creative dreams? How?

I see both groups of people. I see my creative, artist friends living beautiful art-filled lives and making a living at it. And I also see many closet artists and writers who don’t make time for their passions. I think there are a lot of adults in 2012 who are craving creative engagement.

I quit my day job last summer and now make art and run Seek Your Course full time. Right now I am living my creative dream. It is a lot harder than I thought it would be because so much of what I do right now is business development and marketing and it is all new to me. But it is creative and rewarding.

How does family and life experience play into you achieving your goals? Who around you encourages you?

My husband is a huge supporter of what I do. He knows I am happier when I am creating or solving problems. I have a lot of support from my family too. That really helps. And the creative community that Seek Your Course supports is fabulous.

How do you conquer fear? How do you encourage others to conquer their fears?

My mom used to tell me all the time, “It’s all what you tell yourself.” So I give myself pep talks. I listen to music to get pumped up before networking events. I break down scary tasks into smaller pieces. But overall I tend to just go for it. I leap when I know I’m following the path I was meant to follow. It is not that I am not afraid. I just do it anyway.

Stay tuned to for part two….where we will discuss Jess’s thoughts on goals and creative engagement. She will also share some of her favorite websites.

please note: all photography and videos are by Jess Greene.

 

Welcome Uppercase Readers

uppercase magazine issue 12

Welcome Uppercase Readers…I was so excited when Janine and Erin contacted me to discuss the opportunity to write a post for the Uppercase Journal. I have been a follower of Uppercase since almost the beginning of the magazine and find it to be so well designed and full of such thoughtful inspiration that I look for it each month in the mail box with great anticipation. I even take a special moment to really look through its pages and savor each and every story.

In addition to being an avid follower of the magazine, Uppercase was also our first sponsor of the Create Explore Discover Art Retreat, held in October. So, needless to say I feel a great deal of pride in posting on their journal. Special thanks to Janine and Erin for the fabulous introduction and posts today.

If you are a regular reader of redlinedesign® here are the links to all the posts for today:

Introducing Sarah

Defining Ritual

What Do You Like To Do?

Appointments with Creativity

Wrapping It Up

If you are as excited as I am about Uppercase, I have provided a link below to subscribe to the magazine. Once the current edition  is sold out, there are no additional printings available, so you are receiving a really special piece of art and creativity that is nice enough to display with all your special books. Please note: I am an affiliate for Uppercase and do receive a small commission from your subscription. I do not generally join affiliate programs but I feel so strongly about the design, creativity and content of Uppercase that I feel very comfortable recommending it to you.

Have a great day, everyone.

 

Welcome Design*Sponge Readers

flowers the makerie

Today I have the honor of posting over at Design*Sponge in the Biz Ladies section. The post: Encouraging Creativity in Your Employees has been about 3 months in the making and I have found it hard not to share with you here on my website about my excitement. I have been a follower of Design*Sponge since the very early days of my business and have referenced many of the biz ladies posts to help grow my own sense of female entrepreneurship. When I received the note from Stephanie in regards to being accepted to write this post for their Biz Ladies section I was overjoyed to say the least.

If you are new to redlinedesign® welcome. I am so pleased to have you and hope that I can become your go to source for all your creative business questions and help keep creativity alive in your own journey. Please let me know in the comments if there are specific questions that you have, or specific needs that you have been trying to fulfill. You never know, you might become a featured artists on my own site just as I did on design•sponge.

I have some great projects coming up so please make sure you sign-up for my weekly creative newsletter to stay in the loop and be included in some special sign-up opportunities just for subscribers.

So a special thank you to Stephanie for working with me to produce this post and to Design*Sponge for being a constant source of creative inspiration for me and my business.

Have a great day everyone…

the Makerie – Photo Journal Day Two

morning lilacs

The first morning of the Makerie and I stepped outside to an array of color from the blooming lilac bushes. Anticipation for the beginning of this creative journey growing immensely inside me, I took a few moments to breathe in the fresh air and absorb the spring colors surrounding me. Lilacs are one of my favorite spring flowers and to see so many already in bloom was wonderful way to start the day. My course for the weekend: Bloom True with artist, Flora Bowley; How fitting with lilacs and spring and rebirth and renewal.

the blank canvas

the blank canvas prior to class starting…my thoughts? how was I going to fill 2- 30×30 blank canvases with paint? what would I create? and how would I start? With Flora as a guide, the process was not difficult but fun again, like playing when you are a child. All expectations out the window and just you, the music and color and freedom to explore. Who could ask for anything more?

 

monica and bel

My Bloom True partners: Monica Soeldner and Belinda Fireman; Monica and Bel have been my friends for about 1-1/2 years and we met through an online artist community called Creative Coconuts. I have written about the coconuts before but to actually meet several in person was such a treat. True life long friendships were developed during the weekend and I cannot wait to see everyone again. In the next few posts you will also meet more coconuts and some really creative, fun women from the retreat.

light

light; the word of the moment in one of my paintings; it did not stay long as part of our process was freeing yourself from what was in front of you and throwing all expectation out of the window. A difficult process but incredibly rewarding at the end.

bel's hand

concentration and hands; I love photos of hands and creativity. To me they show a totally different side of the creative process become that extension of brain, to eye, to canvas that we rarely take the time to look at…

flora's color lesson

a color lesson by Flora; I love color and everything about how it mixes, where it is in nature and how it all works together in your piece.

progress in yellow

one of my paintings before lunch; The final product looked nothing like this but I enjoyed capturing the moment in time where all of the parts of the painting stood. I will be showing you the progression of my paintings in an upcoming post. Over the two day period the pieces I worked on changed so dramatically that you would not even recognize this as a stage. The experience of fully letting go and allowing yourself to explore and experiment is incredibly uplifting and something that I highly recommend.

Have a great day.

 

 

 

the Makerie – 2012 Photo Journal Day One

The invitation said: come with as you are with no expectations and an open heart….Hmm, she said with a deep breath. Would she be able to do that? Would she be able to open her heart wide and allow creativity to enter her soul? Intuition would be her guide and intuitive painting her muse….Where would she begin? How would she travel? Who would she meet? Where would she stay? could she relax? Could she? Her emotions? Excitement, anxiety, fear, giddiness, hope and her old friend patience all along for the ride.

She would begin by packing her supplies…So many paints for a painting class, she thought…but the colors excited her: magenta, lime, purple, burnt ochre, burnt umber, titatium white and of course black…..She organized them, first by color, then by size and then finally by manufacturer to keep them in order, in balance, in check. Then, paint brushes and rags, an apron and finally a spray bottle. The bottle so ugly from the outside, it needed something, so she added colored tape to make it her own and to extend the bright and dynamic colors she had chosen for her palette.

She was ready for adventure, ready to let go, ready to learn, explore and once again play…..